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Importance-performance Analysis series

Summary
Summary
Importance-performance analysis, or IPA, measures how people feel about certain characteristics of a place, issue, or program (Martilla and James, 1977). This technique can be used to understand the quality of service provided to clientele (Sinischalchi, Beale, and Fortuna, 2008). Extension professionals can use IPA to make decisions and prioritize resources by understanding how clients rate the importance of and satisfaction with specific attributes of a program or facility.

Publications

Prioritizing Extension Resources Using Perceived Importance and Satisfaction: An Underutilized Approach

Laura A. Warner andAnil Kumar Chaudhary

A UF/IFAS numbered Fact Sheet for Academic audience(s). in support of UF/IFAS Extension program: ==Special Handling==

Visually Plotting Importance and Satisfaction to Identify Extension Clients' Needs

Anil Kumar Chaudhary and Laura A. Warner

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==

Identifying Gaps between Importance and Satisfaction to Identify Extension Clients' Needs

Anil Kumar Chaudhary and Laura A. Warner

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==

Importance-performance analysis, or IPA, measures how people feel about certain characteristics of a place, issue, or program (Martilla and James, 1977). This technique can be used to understand the quality of service provided to clientele (Sinischalchi, Beale, and Fortuna, 2008). Extension professionals can use IPA to make decisions and prioritize resources by understanding how clients rate the importance of and satisfaction with specific attributes of a program or facility.

Publications

Prioritizing Extension Resources Using Perceived Importance and Satisfaction: An Underutilized Approach

Laura A. Warner andAnil Kumar Chaudhary

A UF/IFAS numbered Fact Sheet for Academic audience(s). in support of UF/IFAS Extension program: ==Special Handling==

Visually Plotting Importance and Satisfaction to Identify Extension Clients' Needs

Anil Kumar Chaudhary and Laura A. Warner

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==

Identifying Gaps between Importance and Satisfaction to Identify Extension Clients' Needs

Anil Kumar Chaudhary and Laura A. Warner

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==

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