Who Is Interested in Purchasing Smart Irrigation Systems?

This publication is an overview of how different consumer segments perceive smart irrigation technologies and the best promotions to encourage consumers to adopt smart irrigation in their home landscapes. It is designed for landscapers, irrigation specialists, and marketing professionals who work with and are interested in promoting smart irrigation technologies to end consumers. Both Extension faculty and private corporations can use the results to tailor smart irrigation marketing strategies to target relevant customer segments. Consequently, promotions will be more effective at encouraging homeowners to adopt water-saving irrigation technologies.