Lisa House

0000-0002-1901-6550

An Overview of the Grapefruit Market in South Korea

Yan Heng, Hyeyoung Kim, and Lisa House

Martin County, Florida Food System Study

Yvette Goodiel, William A. Messina, Jr., Lisa House, and Carol Roberts

Martin County, Florida has a rich agricultural history with farming and cattle ranching being important economic drivers since the early 1930s. Nevertheless, the county struggles to meet the balance between food supply and demand. Farmers often face challenges finding sizable, secure, well-paying markets, and the most consumers do not participate in local food transactions. This article summarizes two studies conducted to examine agricultural production in Martin County and its food processing, distribution and marketing systems and infrastructure to better identify potential constraints and opportunities for the local food system.

Overview of the Grapefruit Market in France

Yan Heng, Mitzey Tejeda, and Lisa House

Orange Juice Consumers' Response to the COVID-19 Pandemic

Yan Heng, Marisa Zansler, and Lisa House

Do Millennials Have a Stronger Demand for Orange Juice?

Yan Heng, Ronald W. Ward, and Lisa A. House

An Overview of the Grapefruit Market in the U.S.

Lijun (Angelia) Chen and Lisa House

Global grapefruit production has been increasing steadily in the recent decade, reaching a historical record of 6.8 million metric tons in 2018/2019. This publication discusses grapefruit consumption as well as a grapefruit consumer survey in the United States. Written by Lijun (Angelia) Chen and Lisa House, and published by the UF/IFAS Food and Resource Economics Department, May 2021.

US Food Shopper Trends in 2017

Lijun Angelia Chen andLisa House

This study provides an overview of US food shoppers in 2017 and serves as a benchmark for policymakers and marketers of consumer food and beverage products for analyzing consumer trends in the future. A nationwide sample of 5,993 adults, all primary food shoppers in the United States, completed a survey in 2017 to learn about food-related perspectives and trends. Consumers differ in food shopping outlets, grocery spending, response to food price increases, food-related attitudes, food and beverage consumption patterns, and nutritional perceptions.

Inflation in Orange Juice Prices and Consumer Responses

Sungeun Yoon, Marisa Zansler, and Lisa House

This publication examines the recent inflation in orange juice prices and consumer responses using Nielsen scanner and orange juice tracker datasets. Orange juice prices experienced high inflation, peaking at 14.1% in January 2023, leading to decreased sales in both volume and dollars. Consumers are aware of the ongoing inflation in orange juice prices and reduced their orange juice purchases in quantity and frequency instead of discontinuing consumption altogether. Despite the significant barrier of high prices, the proportions of active orange juice consumers and those with a positive perception of orange juice remained steady and strong. Marketing efforts emphasizing the health benefits of orange juice continue to be crucial to sustaining consumer perception and demand.

US Food Shopper Trends in 2018

Suraj Gurung, Lijun Angelia Chen, Sungeun Yoon, andLisa House

To gain insights into US consumers’ food-related perspectives, we examined their food and beverage preferences and consumption patterns in parallel with those identified in 2017. Using a nationwide sample of 6,412 primary food shoppers in 2018, we assessed consumer perspectives regarding food shopping outlets, responses to food price increases, grocery expenditures, food-related attitudes, food and beverage consumption patterns, and nutritional perceptions. Last, we compared consumer trends in 2018 with those in 2017 to identify any changes over time.

How Consumer Demand for Orange Juice Changed: Price Elasticities by Process Type, 2022/23–2023/24

Sungeun Yoon, Marisa Zansler, andLisa House

This study analyzes consumer responses to price changes in 100% orange juice during the 2022/23–2023/24 seasons. Using Nielsen sales data and a demand model, we estimate price elasticities for Not from Concentrate (NFC) and Reconstituted (Recon) juices. Both types showed elastic demand, with Recon being more price-sensitive. Cross-price elasticity estimates indicate that NFC and Recon are substitutes, but with asymmetric substitution: consumers are more likely to switch to Recon when NFC prices rise than vice versa. As the price gap between the two narrowed, consumers increasingly favored NFC over Recon. These findings highlight the importance of pricing in shaping demand and substitution behavior.

Economic Analysis of Water Treatments for Phosphorus Removal in Florida

Daisuke Sano, Alan Hodges, and Robert Degner

Analyzing Production Records of Commercial Sweet Orange Blocks to Measure Effects of Mechanical Harvesting on Long-Term Production and Tree Health

Fritz M. Roka, Lisa H. House, and Katrina R. Mosley

How to Start a Food Business: Writing a Business Plan

Soohyoun Ahn, Alison O'Donoughue, Lisa House, and Renée Goodrich-Schneider

This factsheet is one in a "Food Entrepreneurship in Florida" series that assists beginning and established food entrepreneurs by providing them information on topics highly relevant to starting and running a food business: regulations, safety, labeling, processing, and marketing. This series serves as a useful guide to help make a business plan and determine the feasibility of starting a food business.