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How to Listen Effectively

Derek Farnsworth, Jennifer L. Clark, Keri Perocchi, and Allen Wysocki

Release Date: 10/7/2020

Reviewed At: 1/17/2024

DOI: 10.32473/edis-sn003-2001

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Abstract

This document is about the art of effective listening in sales, offering practical strategies to enhance communication, build trust, and improve customer relationships. It emphasizes the importance of listening with intent, asking thoughtful questions, and using techniques like paraphrasing and reflective feedback to better understand and respond to customer needs. Original publication date January 2001.

About this Publication

This document is SN003, one of a series of the Food and Resource Economics Department, UF/IFAS Extension. Original publication date January 2001. Revised October 2005 and July 2019. Visit the EDIS website at https://edis.ifas.ufl.edu for the currently supported version of this publication.

About the Authors

Derek Farnsworth, assistant professor; Jennifer L. Clark, senior lecturer, Food and Resource Economics Department; Keri Perocchi, former graduate student; and Allen Wysocki, associate dean and professor; UF/IFAS Extension, Gainesville, FL 32611.

How to Cite

Perocchi, K., Wysocki, A. F., Farnsworth, D., & Clark, J. (2019). How to Listen Effectively. EDIS, 2019(4). https://doi.org/10.32473/edis-sn003-2001

Authors

Derek Farnsworth
Derek Farnsworth
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Specialist
University of Florida

associate professor, agricultural economics, UF/IFAS Department of Food and Resource Economics, Gainesville, FL

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Jennifer Clark
Jennifer Clark
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University of Florida

senior lecturer, UF/IFAS Food and Resource Economics Department, Gainesville, FL 32611.
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Allen Wysocki
Allen Wysocki
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University of Florida

professor, agribusiness sales, marketing, & management, UF/IFAS Food and Resource Economics Department and associate dean, UF/IFAS College of Agriculture and Life Sciences, Gainesville, FL 

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Publication #SN003