Talking Local: Florida Consumers' Reasons for Purchasing Local Food

Extension agents can assist Florida farmers and ranchers in the labeling, sale, and promotion of locally-produced products. This series provides information about Florida consumers' perceptions of local food to Extension faculty who are interested in local food programming or who work with local food clientele.

"The UF/IFAS Department of Agricultural Education and Communication (AEC) develops leaders, educators and communicators to meet the challenges society is facing in the agriculture and natural resource industries." --- About AEC

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