Do Millennials Have a Stronger Demand for Orange Juice?

This document is FE1089, one of a series of the Food and Resource Economics Department, UF/IFAS Extension. Original publication date November 2020. Visit the EDIS website at https://edis.ifas.ufl.edu for the currently supported version of this publication.

Yan Heng, research assistant scientist, citrus marketing research, Food and Resource Economics Department; Ronald W. Ward, emeritus professor, agricultural marketing, Food and Resource Economics Department; and Lisa A. House, professor, market research & consumer behavior, Food and Resource Economics Department, UF/IFAS Extension, Gainesville, FL 32611.