Consumer Preferences for Florida-Grown Blueberries Part 2: Locally Grown Blueberries in the Marketplace—Insights into Florida Consumers' Awareness of Brand Origin and Purchasing Behavior

This is part 3 of the "Consumer Preferences for Florida-Grown Blueberries" series, whose objective is to enhance the marketability and competitiveness of Florida-grown fresh blueberries by analyzing consumers’ preferences for blueberry quality attributes. Audiences include Florida blueberry growers, marketers, and retailers. We identify the most significant attributes on labels and provide recommendations on how to optimize labeling to meet consumer demand and enhance market share. Part 3 focuses on health perceptions of fresh blueberries. Many US consumers seek healthy, sustainable food options like fruits and vegetables, blueberries among them, prompting increases in production, imports, and demand for fresh blueberries over the past decade. This publication aims to help those working to promote healthy dietary patterns better understand the impact of nutrition-related statements on consumer purchasing behavior, ultimately supporting efforts to encourage healthier eating patterns.