IFAS Extension
Strategic Marketing Management: Building a Foundation for Your Future
Derek Farnsworth, Jennifer L. Clark, Allen F. Wysocki, and Ferdinand F. Wirth
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About this Publication
This document is FE299, one of a series of the Food and Resource Economics Department, UF/IFAS Extension. Original publication date August 2001. Revised July 2019. Visit the EDIS website at https://edis.ifas.ufl.edu for the currently supported version of this publication.
About the Authors
Derek Farnsworth, assistant professor, Food and Resource Economics Department; and Jennifer L. Clark, senior lecturer, Food and Resource Economics Department; Allen Wysocki, associate dean and professor, Food and Resource Economics Department; Ferdinand F. Wirth, associate professor, St. Joseph's University, Philadelphia, PA; UF/IFAS Extension, Gainesville, FL 32611.
How to Cite
Authors
associate professor, agricultural economics, UF/IFAS Department of Food and Resource Economics, Gainesville, FL
senior lecturer, UF/IFAS Food and Resource Economics Department, Gainesville, FL 32611.
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professor, agribusiness sales, marketing, & management, UF/IFAS Food and Resource Economics Department and associate dean, UF/IFAS College of Agriculture and Life Sciences, Gainesville, FL
Publication #FE299
Disclaimers
The use of trade names in this publication is solely for the purpose of providing specific information. UF/IFAS does not guarantee or warranty the products named, and references to them in this publication do not signify our approval to the exclusion of other products of suitable composition.