Factors Affecting Consumer Preferences and Demand for Ornamental Plants

The predicted or observable activity or manner in which people make decisions regarding the procurement of goods or services; specifically, what, when, why, where, how often and from whom goods and services are bought.

FRE departmental programs reflect the diversity of Florida's agriculture which has more than 200 commodities. The Department has 40 faculty members involved in a full range of research, extension, and teaching programs including Agribusiness and Consumer Behavior, International Development, Natural Resources and Environmental Economics, Marine Resource Economics, and Agricultural Economics, Trade, and Policy. In addition to 33 faculty members located at the main campus in Gainesville, seven faculty are found at research and education centers located throughout the state.