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Eye-Tracking Methodology and Applications in Consumer Research

Hayk Khachatryan and

Release Date: 11/8/2017

Reviewed At: 7/7/2026

DOI: 10.32473/EDIS-fe947-2014

Agriculture

About this Publication

This document is FE947, one of a series of the Department of Food and Resource Economics, UF/IFAS Extension. Original publication date May 2014. Visit the Ask IFAS website at https://ask.ifas.ufl.edu for the currently supported version of this publication.

How to Cite

Khachatryan, H., & Rihn, A. L. (2014). Eye-Tracking Methodology and Applications in Consumer Research. EDIS, 2014(7). https://doi.org/10.32473/edis-fe947-2014

Authors

Hayk Khachatryan
Hayk Khachatryan
Contact
Specialist
University of Florida

professor and Extension economist, Department of Food and Resource Economics, UF/IFAS Mid-Florida Research and Education Center

View Hayk Khachatryan's Profile
Alicia Rihn
Alicia Rihn

assistant professor, Agricultural and Resource Economics, University of Tennessee, former postdoctoral research associate, Department of Food and Resource Economics, UF/IFAS Mid-Florida Research and Education Center

Publication #FE947

Disclaimers

The use of trade names in this publication is solely for the purpose of providing specific information. UF/IFAS does not guarantee or warranty the products named, and references to them in this publication do not signify our approval to the exclusion of other products of suitable composition.