IFAS Extension
Agriculture
Abstract
US firms that sell nursery and garden products have become more interested in effective advertising and promotion strategies. A major question for these green industry firms is how to stimulate additional sales. This 3-page fact sheet was written by Hayk Khachatryan, Alicia Rihn, Marco A. Palma, and Charles R. Hall, and published by the UF Department of Food and Resource Economics, August 2014.
About this Publication
This document is FE948, one of a series of the Department of Food and Resource Economics, UF/IFAS Extension. Original publication date May 2014. Revised January 2023. Visit the Ask IFAS website at https://ask.ifas.ufl.edu/ for the currently supported version of this publication.
How to Cite
Khachatryan, H., Rihn, A., Palma, M. A., & Hall, C. R. (2014). Advertising and Promotions in the US Green Industry. EDIS, 2014(7). https://doi.org/10.32473/edis-fe948-2014
Authors
Hayk Khachatryan
Specialist
University of Florida
professor and Extension economist, Department of Food and Resource Economics, UF/IFAS Mid-Florida Research and Education Center
Alicia Rihn
assistant professor, Agricultural and Resource Economics, University of Tennessee, former postdoctoral research associate, Department of Food and Resource Economics, UF/IFAS Mid-Florida Research and Education Center
Marco Palma
Charles Hall