IFAS Extension
Eight Steps to Developing a Simple Marketing Plan
Edward A. Evans and Fredy H. Ballen
Release Date: 2/2/2025
Agriculture
Abstract
About this Publication
This document is FE967, one of a series of the Department of Food and Resource Economics, UF/IFAS Extension. Original publication date April 2015. Revised November 2024. Visit the EDIS website at https://edis.ifas.ufl.edu for the currently supported version of this publication.
About the Authors
Edward A. Evans, associate professor; and Fredy H. Ballen, economic analyst; UF/IFAS Tropical Research and Education Center, Homestead, FL 33031.
Authors
professor, Department of Food and Resource Economics, and center director, UF/IFAS Tropical Research and Education Center
data management analyst II, agricultural economics, Department of Food and Resource Economics, UF/IFAS Tropical Research and Education Center