How to Develop a Marketing Plan for Your Ecotourism Business

This document provides a comprehensive guide for developing a marketing plan for an ecotourism business. It emphasizes the importance of matching ecotourism opportunities with the right market, detailing key elements such as product, price, promotion, and place. The guide also highlights the significance of programming, people, and partnerships in tourism marketing. Additionally, it offers insights into managing liability, conducting research, and leveraging external resources for effective marketing. The ultimate goal is to equip ecotourism operators with the necessary skills to successfully market their unique offerings and achieve business success. Original publication date December 2010.