Agritainment: A Viable Option for Florida Producers

Derek Farnsworth, Jennifer L. Clark, Nora McKenzie, and Allen F. Wysocki

Release Date: 10/7/2020

Reviewed At: 1/17/2024

DOI: 10.32473/edis-rm008-2002

Agriculture

Abstract

This document is about agritainment—an emerging business model that combines agriculture with entertainment to diversify farm income. It outlines various agritainment opportunities, such as corn mazes, farm tours, and seasonal festivals, and provides guidance on planning, marketing, and managing the risks associated with these ventures. Original publication date April 2002.

About this Publication

This document is RM008, one of a series of the Food and Resource Economics Department, UF/IFAS Extension. Original publication date April 2002. Revised October 2015 and July 2019. Visit the EDIS website at https://edis.ifas.ufl.edu for the currently supported version of this publication.

About the Authors

Derek Farnsworth, assistant professor; Jennifer L. Clark, senior lecturer, Food and Resource Economics Department; Nora McKenzie, former graduate student; and Allen F. Wysocki, associate dean and professor; UF/IFAS Extension, Gainesville, FL 32611.

How to Cite

McKenzie, N., Wysocki, A. F., Farnsworth, D., & Clark, J. L. (2015). Agritainment: A Viable Option for Florida Producers. EDIS, 2015(8). https://doi.org/10.32473/edis-rm008-2002

Authors

Derek Farnsworth

Contact

Specialist

University of Florida

associate professor, agricultural economics, UF/IFAS Department of Food and Resource Economics, Gainesville, FL

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Jennifer Clark

Contact

Specialist

University of Florida

senior lecturer, UF/IFAS Food and Resource Economics Department, Gainesville, FL 32611.
profile

View Jennifer Clark's Profile

Allen Wysocki

Specialist

University of Florida

professor, agribusiness sales, marketing, & management, UF/IFAS Food and Resource Economics Department and associate dean, UF/IFAS College of Agriculture and Life Sciences, Gainesville, FL

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Publication #RM008

Disclaimers

The use of trade names in this publication is solely for the purpose of providing specific information. UF/IFAS does not guarantee or warranty the products named, and references to them in this publication do not signify our approval to the exclusion of other products of suitable composition.