Extension Marketing: Integrated Marketing

Lisa Lundy, Ricky Telg, Tracy Irani, and James Varvorines

Release Date: 2/23/2021

Reviewed At: 6/17/2024

DOI: 10.32473/EDIS-WC079-2010

Other

Abstract

This EDIS publication, focusing on integrating communication elements into the marketing of your UF/IFAS Extension program, is the third of a five-part EDIS publications series on developing marketing campaigns for your local UF/IFAS Extension program. This series includes publications on campaign planning and audience analysis development, creative and media strategies, budgets, and evaluation.

About this Publication

This document is AEC398, one of a series of the Department of Agricultural Education and Communication, UF/IFAS Extension. Original publication date November 2008. Revised December 2010 and December 2017. Visit the EDIS website at https://edis.ifas.ufl.edu for the currently supported version of this publication.

About the Authors

Lisa Lundy, professor; Ricky Telg, professor; Tracy Irani, professor; and James Varvorines, graduate student; Department of Agricultural Education and Communication and Department of Family, Youth and Community Sciences, UF/IFAS Extension, Gainesville, FL 32611.

How to Cite

Lundy, L., Telg, R., Irani, T., & Varvorines, J. (2021). Extension Marketing: Integrated Marketing. EDIS, 2021(2). https://doi.org/10.32473/edis-wc079-2010