Helping Agritourism Visitors Learn During Their Visits

Agritourism is a growing industry in Florida, combining the state's assets in tourism and agriculture to provide a learning and entertainment opportunity for Florida residents and out-of-state visitors alike (Florida Agritourism Association, 2018). Adding agritourism to traditional production agriculture can provide operators with a new revenue stream, as well allow them to support local agriculture as a whole through education (Gil-Arroyo, Barbieri, & Rich, 2013). In order to support agritourism operators in offering meaningful programming to their visitors, this document outlines ways to incorporate meaningful educational opportunities into your operation. To support this, we present the results of focus groups with Florida residents as to their topical interests for learning about agriculture. This document is one of several on agritourism designed to help you improve or start your own agritourism operations.