Using Social Media to Engage Communities with Research: Creating a Community through Best Practices

Creating a community is the way you establish and ultimately present yourself through social media, combining marketing strategy, content production, and community engagement. The objective of this new 5-page publication of the Department of Agricultural Education and Communication is to guide people through the preliminary stages of online community building to engage with a community about science. This document is part of a multipart series on social media titled Using Social Media to Engage Communities with Research. Written by Tyus D. Williams, Kathryn A. Stofer, Lisa Lundgren, and Kirsten Hecht.