Tapping into Residents’ Perceptions to Diffuse Landscape Water Conservation and Protection Practices

This new 4-page article provides real examples of how university researchers used the Diffusion of Innovations theory to analyze Florida residents’ perceptions of landscape conservation and fertilizer behaviors and identify barriers and opportunities to encourage widespread adoption. The information and recommendations are intended for Extension professionals and other practitioners to promote behavior change in household landscaping practices. Written by Colby Silvert, Laura Warner, Matt Benge, and John Diaz and published by the Department of Agricultural Education and Communication.