Using Social Media to Engage Communities with Research: Evaluating Your Success

Release Date: 3/7/2022

Reviewed At: 6/16/2025

DOI: 10.32473/edis-wc411-2022

Administration

Abstract

This new 5-page publication of the UF/IFAS Department of Agricultural Education and Communication focuses on methods and tools for evaluating the success of your social media engagement. It is part of a series on using social media for engaging with the public about research, titled Using Social Media to Engage Communities with Research. Written by Kirsten Hecht, Lisa Lundgren, Kathryn A. Stofer, and Tyus D. Williams.

About this Publication

This publication is AEC750, one of a series of the Department of Agricultural Education and Communication, UF/IFAS Extension. Original publication date March 2022. Visit the EDIS website at https://edis.ifas.ufl.edu for the currently supported version of this publication.

How to Cite

Hecht, K. A., Lundgren, L., Stofer, K. A., & Williams, T. (2022). Using Social Media to Engage Communities with Research: Evaluating your Success. EDIS, 2022(2). https://doi.org/10.32473/edis-wc411-2022

Authors

Kirsten Hecht

postdoctoral researcher, Department of Agricultural Education and Communication

Lisa Lundgren

assistant professor, Department of Instructional Technology and Learning Sciences, Utah State University, Logan, UT

Kathryn Stofer

Contact

Specialist

University of Florida

former research associate professor, STEM education and outreach, UF/IFAS Department of Agricultural Education and Communication, Gainesville, FL

View Kathryn Stofer's Profile

Tyus D. Williams

PhD student, Department of Environmental Science, Policy, and Management, University of California—Berkeley, Berkeley, California

Publication #AEC750