Shifting Focus: Collecting Focus Group Data Online

This publication is AEC752, one of a series of the Department of Agricultural Education and Communication, UF/IFAS Extension. Original publication date March 2022. Visit the EDIS website at https://edis.ifas.ufl.edu for the currently supported version of this publication.

Anissa M. Zagonel, research coordinator, UF/IFAS Center for Public Issues Education in Agriculture and Natural Resources (PIE Center); Audrey E. H. King, assistant director, Rural Renewal Initiative, Oklahoma State University; Lauri M. Baker, associate professor, Department of Agricultural Education and Communication; Angela B. Lindsey, assistant professor, community issues education, Department of Family, Youth and Community Sciences; Sandra Anderson, data management analyst II, MS, PIE Center; Ricky W. Telg, director, PIE Center, and professor, Department of Agricultural Education and Communication; and Ashley McLeod-Morin, associate director of strategic communication, Southeastern Coastal Center for Agricultural Health and Safety; UF/IFAS Extension, Gainesville, FL 32611.