Introduction
This publication is the first in a two-part series focusing on listening sessions and their role in strengthening nonformal educational programming. This first article provides a brief overview of listening sessions and their key components. The second article in the series will outline the best practices for conducting a listening session. The primary audience for this series is Extension agents who may choose to use listening sessions to create and improve educational programming.
What Is a Listening Session?
A listening session is a dedicated gathering that brings together various participants to discuss a specific program, issue, or topic. Listening sessions are a qualitative research method used to gather information, ideas, and perceptions through collaborative, open-ended discussion (Ardoin et al., 2022). However, the value of listening sessions extends beyond formal research settings. Listening sessions can also be applied in nonformal environments as a trust-building strategy between leaders and communities (Cutamora et al., 2025; Cunningham-Erves et al., 2022). This article focuses on utilizing listening sessions as a programmatic development tool to strengthen a feedback loop between Extension professionals and clientele and to create and improve educational content.
Benefits of Listening Sessions
Listening sessions are a tool that seeks feedback in the form of informal conversation. In nonformal education, feedback is essential because it reveals the practicality and value of a program according to its participants (Sharma et al., 2023). Listening sessions are especially valuable in the early stages of planning or evaluation to help Extension agents understand if a program or initiative is working as planned (Johnson & Mohamed, 2020). A key benefit of listening sessions is their ability to elicit honest feedback, since their informal structure helps reduce power dynamics between facilitators and participants, while also fostering greater idea generation (Swain & King, 2022; Hasan & Koning, 2019). Additionally, because listening sessions are less structured, they can accommodate a variety of participation styles and expressions of thoughts or feelings (Crittenden, 2024). Listening sessions may be used by Extension agents in a range of contexts, such as evaluating a 4-H program or informing the development of an agribusiness workshop for local producers. In these cases, listening sessions support both program improvement and development.
Key Components
Successful listening sessions should contain the components below.
- Established purpose: Listening sessions must have a defined goal, which should be clearly communicated to the participants. An example of an overall goal could be to gather participant feedback on a current Extension program to improve content, delivery, and accessibility.
- Participants: The participants of a listening session must have a direct connection to the topic. For example: If a session is intended to gather data about a current county Extension program, then participants should have firsthand knowledge of the program being discussed in that county.
- Staff: Listening sessions require, at minimum, one moderator and one observer. The moderator is responsible for starting the conversation with open-ended questions and facilitating discussion. The observer takes notes of the dialogue between participants (MacAdam, 2016; Crittenden, 2024; Toney, 2018).
- Guide/Script: The number of questions varies based on the purpose of the listening session. The moderator’s role is to ask broad questions and let the discussion go where the participants lead (MacAdam, 2016; Crittenden, 2024; Toney, 2018). An example script will be provided in the next publication in this series.
- Session plan: A typical listening session will include an introduction, discussion, and conclusion. A more detailed schedule example will be provided in the next publication in this series.
- Recording device/Notetaking: Plan to audio record the listening session to easily go back and revisit specific points of conversation. Live notetaking is highly recommended. Before recording, notify participants that recording is taking place.
- Translator: In some cases, the listening session may require a translator to ensure all voices are heard (Crittenden, 2024).
Limitations of Listening Sessions
While listening sessions are a useful feedback-garnering tool, there are limitations moderators should consider. Listening sessions can be difficult to schedule, especially when a larger group is needed or when participants have limited flexibility in their schedule. Many individuals may not be able to take extended time away from their daily responsibilities, which can result in lower attendance or reduced participation. Facilitators may consider providing compensation or other incentives to help minimize participation barriers and acknowledge the time commitment required.
In addition to logistical challenges, listening sessions rely heavily on strong community connections. Intentional time and effort are needed to cultivate an understanding of a group’s culture and effective ways to motivate participants (Toney, 2018). Establishing trust is essential for participants to feel comfortable sharing, yet building that trust does not happen quickly. It may also be challenging to identify a moderator who is both qualified and accepted by the community. Participants are more likely to engage meaningfully when they feel the moderator understands their context and respects their experiences (Johnson & Mohamed, 2020). These limitations underscore the importance of careful planning, community engagement, and moderator selection when implementing listening sessions. Strategies to overcome these limitations will be discussed in the second article in this series.
Conclusion
Listening sessions can be a meaningful way to hear directly from the stakeholders most connected to an issue. When used intentionally, the sessions offer valuable insight that can strengthen educational programming and community engagement efforts. The open-ended, informal, and participant-driven structure allows broad themes and experiences to surface naturally, giving practitioners a deeper understanding of the context surrounding a topic. At the same time, listening sessions require thoughtful planning, trusted relationships, and a moderator who can create a comfortable environment for honest discussion. By recognizing the benefits, key components, and potential limitations, Extension professionals can decide if this feedback approach is the best fit for their goals. The second article in this series will outline the practical steps for planning and conducting an effective listening session.
References
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Crittenden, L. D. (2024, July 15). Eight tips for hosting a successful, inclusive listening session. American Press Institute. https://americanpressinstitute.org/eight-tips-for-hosting-a-successful-inclusive-listening-session/
Cunningham-Erves, J., Stewart, E. C., Duke, J., Alexander, L., Davis, J., Wilus, D., Wyche-Etheridge, K., & Miller, S. T. (2021). Use of community listening sessions to disseminate research findings to past participants and communities. Journal of Community Health, 47(2), 201–210. https://doi.org/10.1007/s10900-021-01038-4
Cutamora, J., Constantino, R., Lapa, M. M. I., Tipon, L., Pontillas, L., Obiedo, A., Noquiao, R. M., Alforque, J. M. L., Daño, J., Palompon, D., & Garcia, L. (2025). The impact of community listening sessions on navigating life challenges and enhancing resilience in older adults. Discover Public Health, 22, Article 2. https://doi.org/10.1186/s12982-025-00397-w
Hasan, S., & Koning, R. (2019). Conversations and idea generation: Evidence from a field experiment. Research Policy, 48(9). https://doi.org/10.1016/j.respol.2019.103811
Johnson, K., & Mohamed, H. (2020, July). The basics: Focus groups, listening sessions and interviews. Communities of Opportunity Workshop. https://www.neighborhoodindicators.org/sites/default/files/course-materials/Qualitative%20Data%20Collection%20Basics.pdf
MacAdam, A. (2016). Six ways to run a listening session. NPR Training. https://www.npr.org/sections/npr-training/2025/05/28/g-s1-66957/six-ways-to-run-a-listening-session
Sharma, J., Khushwaha, R., Kumar, S., & Lather, A. (2023). Bridging the gap: Exploring farmer feedback on agricultural Extension training. International Journal of Statistics and Applied Mathematics, 8(5S), 990–994. https://doi.org/10.22271/maths.2023.v8.i5Sn.1318
Swain, J., & King, B. (2022). Using informal conversations in qualitative research. International Journal of Qualitative Methods, 21. https://doi.org/10.1177/16094069221085056
Toney, B. (2018). Listening sessions — Project guide. IDD Diversity & Inclusion Task Force, Oregon Health & Science University. https://www.ohsu.edu/sites/default/files/2026-05/listening-session-project-guide_reformatted_srv-1.pdf