IFAS Extension
Conducting the Needs Assessment #4: Audience Motivations, Barriers, and Objections
Laura Warner and Matt Benge
Release Date: 4/1/2025
Other
Abstract
About this Publication
This document is AEC679, one of a series of the Department of Agricultural Education and Communication, UF/IFAS Extension. Original publication date October 2019. Revised November 2022 and April 2025. Visit the EDIS website at https://edis.ifas.ufl.edu for the currently supported version of this publication.
About the Authors
Laura Warner, associate professor, and Matt Benge, assistant professor, Department of Agricultural Education and Communication; UF/IFAS Extension, Gainesville, FL 32611.
How to Cite
Authors
professor and Extension specialist, program evaluation and social marketing, Department of Agricultural Education and Communication, and UF/IFAS Center for Land Use Efficiency, Gainesville, FL
associate professor, Extension education, UF/IFAS Department of Agricultural Education and Communication
Publication #AEC679
