Social Norms for Behavior Change: A Synopsis

Laura Warner , Megan Cantrell, andJohn Diaz

Release Date: 10/15/2025

DOI: 10.32473/edis-wc406-2022

Administration

Abstract

The purpose of this document is to discuss some of the important distinctions and definitions associated with social norms, so Extension professionals and other types of nonformal education practitioners can improve the efficacy of their behavior change interventions. This new 5-page publication of the UF/IFAS Department of Agricultural Education and Communication may be considered an advanced resource for those who are already familiar with basic principles of social norms. Written by Laura A. Warner, Megan S. Cantrell, and John M. Diaz.

About this Publication

This publication is AEC745, one of a series of the Department of Agricultural Education and Communication, UF/IFAS Extension. Original publication date January 2022. Revised February 2025. Visit the EDIS website at https://edis.ifas.ufl.edu for the currently supported version of this publication.

How to Cite

Warner, L. A., Cantrell, M., & Diaz, J. M. (2022). Social Norms for Behavior Change: A Synopsis. EDIS, 2022(1). https://doi.org/10.32473/edis-wc406-2022

Authors

Laura Warner

Contact

Specialist

University of Florida

professor and Extension specialist, program evaluation and social marketing, Department of Agricultural Education and Communication, and UF/IFAS Center for Land Use Efficiency, Gainesville, FL

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Megan Cantrell

Specialist

University of Florida

senior lecturer, M.S., leadership education, UF/IFAS Department of Agricultural Education and Communication

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John Diaz

Specialist

University of Florida

associate professor and Extension specialist, program development and evaluation, Department of Agricultural Education and Communication, UF/IFAS Gulf Coast Research and Education Center, Plant City, FL

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Publication #AEC745