Who Supports Pollinators on the Road? Using Segmentation to Guide Outreach

This publication is intended for Extension professionals, roadside vegetation managers and contractors, policymakers, and other decision-makers seeking to foster public support for pollinator-friendly roadsides in Florida. By identifying and characterizing different audience segments, the findings provide actionable insights for developing targeted communication strategies that address the unique motivations and concerns of each identified segment. Written by D. Aryal, A. T. Ayodele, L. A. Warner, J. Daniels, and J. Diaz, and published by the UF/IFAS Department of Agricultural Education and Communication, September 2026.