Social Marketing
Available Languages:
English
The application of marketing practices to the development of programs designed to influence the behavior of target audiences so that individuals and society benefit.
Publications
Making Your Community Green: Community-Based Social Marketing for EcoFriendly Communities
Krystal K. Noiseux and Mark E. Hostetler
Strategically Selecting Behaviors That Impact the Problem: An Approach Drawn from Social Marketing
Laura A. Warner andJohn Diaz
A UF/IFAS numbered peer reviewed Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==
Estimating Return on Investment (ROI) for a Behavior Change: An Evaluation Tool for Extension Programs
Amanda D. Ali, Laura A. Warner, andHayk Khachatryan
A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==
Using Audience Commitment to Promote Behavior Change
Laura A. Warner andPaul Monaghan
A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==
Social Marketing in the Wildland-Urban Interface
Martha C. Monroe
A UF/IFAS numbered Fact Sheet. Published by Informed community decision-making
Using Community-Based Social Marketing to Improve Energy Equity Programs
Marianne Schmink, Emily Ott, Emily Ott, Lesly Jerome, Paul Monaghan, Lee Hayes Byron, Alane Humrich, Jennison Kipp Searcy, Jennison Kipp, Wendell A. Porter, Wendell A. Porter, Matthew Williams, Kimberly Davis, andFiona Hogan
This new 5-page publication of the UF/IFAS Department of Agricultural Education and Communication is part of a series that will help Extension agents, nonprofits, agency personnel and all types of community development practitioners to better understand the issue of high utility bills among low-income residents, the “energy equity gap” and what they can do to help. This document provides a description of how the CWC used Community-Based Social Marketing (CBSM) research to increase the impact of their program through a form of “action research” to guide practical changes. Their experience can provide useful lessons for Extension agents and all types of community development practitioners who are seeking to improve the impacts of their programs.
Using Journey Mapping within Extension: A Tool for Supporting Behavior-Change Programs
Colby Silvert, Colby Silvert, andLaura A. Warner
A UF/IFAS numbered peer reviewed Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==
Using Social Norms to Increase Behavior Change in Sustainable Landscaping
Laura A. Warner and Paul Monaghan
A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: Informed community decision-making