IFAS Extension
Strategically Selecting Behaviors That Impact the Problem: An Approach Drawn from Social Marketing
Release Date: 11/12/2025
Other
Abstract
A UF/IFAS numbered peer reviewed Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==
About this Publication
This document is AEC712, one of a series of the Department of Agricultural Education and Communication, UF/IFAS Extension. Original publication date October 2020. Revised February 2025. Visit the EDIS website at https://edis.ifas.ufl.edu for the currently supported version of this publication.
Authors
Laura Warner
Specialist
University of Florida
professor and Extension specialist, program evaluation and social marketing, Department of Agricultural Education and Communication, and UF/IFAS Center for Land Use Efficiency, Gainesville, FL
John Diaz
Specialist
University of Florida
associate professor and Extension specialist, program development and evaluation, Department of Agricultural Education and Communication, UF/IFAS Gulf Coast Research and Education Center, Plant City, FL
Publication #AEC712
