IFAS Extension
Strategically Selecting Behaviors That Impact the Problem: An Approach Drawn from Social Marketing
Release Date: 11/12/2025
Other
Abstract
A UF/IFAS numbered peer reviewed Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==
About this Publication
This document is AEC712, one of a series of the Department of Agricultural Education and Communication, UF/IFAS Extension. Original publication date October 2020. Revised February 2025. Visit the EDIS website at https://edis.ifas.ufl.edu for the currently supported version of this publication.
How to Cite
Warner, L. A. S., & Diaz, J. M. (2020). Strategically Selecting Behaviors That Impact the Problem: An Approach Drawn from Social Marketing. EDIS, 2020(5). https://doi.org/10.32473/edis-wc375-2020
Authors
Laura Warner
Specialist
University of Florida
professor and Extension specialist, program evaluation and social marketing, Department of Agricultural Education and Communication, and UF/IFAS Center for Land Use Efficiency, Gainesville, FL
John Diaz
Specialist
University of Florida
associate professor and Extension specialist, program development and evaluation, Department of Agricultural Education and Communication, UF/IFAS Gulf Coast Research and Education Center, Plant City, FL
Publication #AEC712
