Strategically Selecting Behaviors That Impact the Problem: An Approach Drawn from Social Marketing

Changes in behavior due to intervention or spontaneous occurrence.

The application of marketing practices to the development of programs designed to influence the behavior of target audiences so that individuals and society benefit.

"The UF/IFAS Department of Agricultural Education and Communication (AEC) develops leaders, educators and communicators to meet the challenges society is facing in the agriculture and natural resource industries." --- About AEC