This Florida-Friendly Landscaping™ publication is part of a series originally written by Edward F. Gilman. Visit https://ffl.ifas.ufl.edu/ to learn more about creating and maintaining attractive landscapes that protect Florida's water resources and environment.
Introduction
Japanese beautyberry (Callicarpa japonica) is a woody deciduous shrub that is common in the horticultural trade in eastern and southern landscapes. This plant has a round to spreading vase-shaped growth form that reaches a height and spread of 4 to 6 feet (Figure 1). Japanese beautyberry has a smaller, more compact growth form than its relative the American beautyberry (Callicarpa americana). The light green ovate leaves are serrated and turn a purplish-yellow color before dropping (Figure 2). The small pink flowers are borne in clusters in the leaf axils during the summer (Figure 3). Clusters of showy purple berries are densely packed and encircle the stems following the flowers, from fall through winter (Figure 4). Japanese beautyberry flowers attract pollinators, and birds are attracted to the berries. It is well suited for a variety of uses including as a foundation plant, as a border, for screening or privacy, planted en masse, in a container or aboveground planter, or for naturalizing an area.
Credit: © sabrina, some rights reserved (CC BY-NC) via iNaturalist
Credit: © Yung-Lun Lin, some rights reserved (CC BY) via iNaturalist
Credit: © Casper, some rights reserved (CC BY-NC) via iNaturalist
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General Information
Scientific name: Callicarpa japonica
Pronunciation: kal-lick-AR-puh juh-PAW-nick-uh
Common name(s): Japanese beautyberry
Family: Lamiaceae
Plant type: shrub
USDA hardiness zones: 6A through 8B (Figures 5 and 6)
Credit: This map is based on the 2023 USDA Plant Hardiness Zone Map. Visit https://planthardiness.ars.usda.gov/ for specific zone information.
Credit: This map is based on the 2023 USDA Plant Hardiness Zone Map. Visit https://planthardiness.ars.usda.gov/ for specific zone information.
Planting month for zone 7: year-round
Planting month for zone 8: year-round
Origin: not native to North America
Invasive potential: not known to be invasive
Uses: foundation; border; mass planting; privacy screen; container or aboveground planter; naturalizing; attracts pollinators
Availability: somewhat available, may have to go out of the region to find the plant
Description
Height: 4 to 6 feet
Spread: 4 to 6 feet
Plant habit: round; spreading; vase shape
Plant density: open
Growth rate: moderate
Texture: medium
Foliage
Leaf arrangement: opposite/subopposite
Leaf type: simple
Leaf margin: serrate
Leaf shape: ovate
Leaf venation: pinnate
Leaf type and persistence: fragrant
Leaf blade length: 2 to 4 inches
Leaf color: green
Fall color: yellow
Fall characteristic: not showy
Flower
Flower color: pink to lavender
Flower characteristic: spring flowering
Fruit
Fruit shape: round
Fruit length: less than .5 inch
Fruit cover: fleshy
Fruit color: purple
Fruit characteristic: persists on the plant; attracts birds; showy
Trunk and Branches
Trunk/bark/branches: not particularly showy; typically multi-trunked or clumping stems
Current year stem/twig color: green
Current year stem/twig thickness: thin
Culture
Light requirement: plant grows in full sun; plant grows in partial shade
Soil tolerances: acidic; slightly alkaline; sand; loam; clay
Drought tolerance: moderate
Soil salt tolerances: poor
Plant spacing: 36 to 60 inches
Other
Roots: usually not a problem
Winter interest: no special winter interest
Pest resistance: no serious pests are normally seen on the plant
Use and Management
Japanese beautyberry should be located in the full sun or partial shade for best form and dense growth. Soils from acid to slightly alkaline should support this plant with little irrigation except in extended drought. Temperatures below zero often kill plants to the ground, but sprouts formed in the spring will flower and produce the showy fruit. This plant only grows in the northernmost part of Florida.
Plants can be massed together spaced 4 to 5 feet apart forming a nice border or divider. Thick growth discourages people from walking through the plant, making it well suited for controlling pedestrian traffic. Branches will droop over a wall if planted on top, making it a good choice for raised planters or containers. Whereas the native American beautyberry may be too large for smaller residential landscapes, this plant remains small and in scale with many yards. This plant may become weedy in the landscape and require maintenance to keep it within bounds.
The cultivar 'Leucocarpa' has white fruit. Propagation is by cuttings or seed.
Design Considerations
Japanese Beautyberry provides spectacular late-season color in the landscape. While its summer foliage is a pleasant green and its form is an attractive, arching mound, its true value is revealed in autumn. After the leaves drop, the long, graceful stems are studded with dense clusters of iridescent-purple berries. This provides a striking visual accent that persists well into the winter, offering color and structure when most of the garden is dormant. Place Japanese Beautyberry in the middle of a mixed border, where its unassuming summer foliage can serve as a green backdrop for other flowers before it becomes a winter focal point.
For compelling combinations, pair it with the fine, upright texture of ornamental grasses. To make the electric-violet berries truly pop, plant it against a dark evergreen backdrop using options like podocarpus, Walter’s viburnum (Viburnum obovatum), yaupon holly (Ilex vomitoria), or the shade-tolerant yellow anise (Illicium parviflorum).
Pests and Diseases
No pests of major concern. Disease issues include leafspots, stem diseases, and black mold may appear on the foliage. Proper cultural conditions encourage plant health.