Social Marketing in the Wildland-Urban Interface

The application of marketing practices to the development of programs designed to influence the behavior of target audiences so that individuals and society benefit.

The common area where human settlements and built structures are intermixed and/or adjacent to undeveloped land in which the vegetation is permitted to grow without significant human interference.

Note: In March 2021, the UF/IFAS School of Forest Resources and Conservation (SFRC) changed its name to the School of Forest, Fisheries, and Geomatics Sciences (FFGS). Older publications will still use the older name.