Estimating Return on Investment (ROI) for a Behavior Change: An Evaluation Tool for Extension Programs

Changes in behavior due to intervention or spontaneous occurrence.

Financial metric used to evaluate the performance of an investment, where the gain of the investor is expressed as a percentage of the original investment.

The application of marketing practices to the development of programs designed to influence the behavior of target audiences so that individuals and society benefit.

"The UF/IFAS Department of Agricultural Education and Communication (AEC) develops leaders, educators and communicators to meet the challenges society is facing in the agriculture and natural resource industries." --- About AEC